Harrow Architecture: a studio rebrand that got them featured in Dezeen

Harrow Architecture is a twelve-person practice based in London, known for residential projects and sensitive heritage work. They had a significant portfolio of completed projects and a website that, in the words of their principal, "looks like we built it in an afternoon in 2015."

The project

They weren't wrong. The website had been built quickly during a busy period and had never been prioritised for investment. The projects were photographed well but presented poorly. The practice had no editorial voice — no writing about their process, their philosophy, or the decisions that made each project distinct.

We ran a Studio Sprint with a specific addition: a content strategy sprint alongside the brand work, because a good website for an architecture practice needs words as much as images.

The sprint

Eight weeks. Brand strategy and identity system, web design (including a new project presentation template), and an editorial content strategy with the first four pieces of content written and published.

The practice's differentiator emerged from the strategy work: they had an unusually rigorous approach to client briefing. Where most practices would accept a brief and start designing, Harrow spent the first two months interrogating whether the brief was correct before putting pencil to paper. Three of their best projects had involved fundamentally changing what the client thought they wanted.

We built the brand narrative around that approach: "The practice that starts by asking whether you're solving the right problem."

After launch

The new website launched in March. Dezeen featured one of their heritage projects in June — the editorial team citing the project write-up on the new site as what led them to reach out. Two new commissions came directly from the Dezeen feature.

The practice received three unsolicited new business enquiries from clients who cited the content — specifically the piece about their briefing process — as the reason they'd made contact.