Read me weekly.
Field notes on craft, tools, and the long road of doing thoughtful work.
- No churn, no upsells.
- Every Friday, ~1000 words.
- Free.
By the numbers
What this looks like in practice.
1,247
Subscribers
42
Posts published
5
Years writing
Latest
Recent dispatches.
- May 5, 20261 min readTeam notes
Demo Studio turns five this month
In May 2020, during a lockdown, we incorporated. Five years later the studio has worked with 60+ clients across twelve countries. Some honest reflections.
Read post - May 3, 20261 min readCase studies
How Northcrest Coffee grew wholesale accounts by 40%
Northcrest came to us looking like every other third-wave café. Twelve weeks later, wholesale enquiries were up 40%. Here's what changed.
Read post - Apr 30, 20261 min readHot takes
Why most agency websites are embarrassingly bad
The cobbler's children have no shoes. Most agency websites are a lesson in everything you shouldn't do for a client. Here's what's wrong and why it happens.
Read post - Apr 26, 20261 min readCase studies
Rebranding Glide Realty: from generic to trusted local expert
Glide had been publishing for two years but nothing they published connected to why a buyer should choose them. We fixed the strategy before touching the visuals.
Read post
Readers
What folks are saying.
“The most consistent newsletter I read.”
Anna L.
Designer
“Quality > quantity, every time.”
Jamal K.
Engineer
“I read it the day it lands.”
Sofia R.
Founder