- May 5, 20261 min readTeam notes
Demo Studio turns five this month
In May 2020, during a lockdown, we incorporated. Five years later the studio has worked with 60+ clients across twelve countries. Some honest reflections.
Read post - Apr 9, 20261 min readHot takes
Stop pitching deck-first
A 40-slide presentation before you understand the client's problem is a waste of everyone's time. The studios winning the work they want have a different opening move.
Read post - Mar 30, 20261 min readInsights
Pricing your studio: a calm guide
Most independent studios either undercharge until they burn out or over-engineer their pricing into a spreadsheet nobody understands. There's a simpler path.
Read post - Mar 21, 20261 min readTeam notes
We said no to a £80k project. Here's why.
The client was well-funded, the brief was clear, and the money would have solved a real problem. We still said no — and it was the right call.
Read post - Mar 13, 20261 min readField guides
A founder's guide to brand sprints
What a brand sprint is, what it isn't, when you need one, and how to make sure you get the outcome you're paying for.
Read post - Feb 11, 20261 min readPress
Demo Studio featured in Fast Company's Agency Innovators list
We were included in Fast Company's 2026 Agency Innovators shortlist. Here's what we told them — and what we'd add now.
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